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Meet the Team
– Sheila Waldman
     Vice President of Relationships Sheila Waldman

Committed to Service...
I have been truly blessed to be able to dedicate my whole being to the art of customer care. From my first job while in college working as a retail store manager, to building and running customer service contact centers to serving thousands of customers across the country as the Vice President of Account Management for a Fortune 130 Healthcare company, I have had the opportunity to pursue my passion of leading teams and caring for customers.

Growing up in rural Minnesota, I learned to appreciate the importance of keeping it simple and doing the right thing by those you come in contact with every minute of every day. The pride my parents took in the work they did and how they did it is something I have taken with me through my life.

Getting into the Book Business...
In 2001, while traveling on business, I encountered the most amazing man who shared a similar passion as I to the work he did....we had a bit more than that in common too!   Thirteen months later that man, Brett Waldman, and I walked down the aisle at the St. Paul Conservatory in a ceremony officiated by one of Brett’s authors, Pastor Dick Jorgensen, and we started our life together.

From 2002 to 2008 I continued my career in the healthcare industry, loving every aspect of the work I was doing and the people I served. During the summer of 2008 Brett and I decided it was time to pursue our dream of working (a.k.a. playing) together. It was the right time to take our company to new heights together. Earlier that year Brett had also surprised me with a new puppy, Bugatti, who was going to the office every day with Brett. I continue to wonder if Brett knew I would not last long in corporate America knowing that he and Bugatti had all the fun of going to TRISTAN together while I headed off to the airport alone on a regular basis!

Now that I have officially joined the team, I continue to pinch myself daily when I realize this fairy tale is real. Waking up knowing that we can touch literally millions of lives with the books we publish is a most amazing gift that we have been given.

Other Passions in Life...
As you can tell, Brett, Bugatti, our family and friends remain my highest priorities. Outside of TRISTAN, you may find me as a first mate on a sailboat .), riding behind Brett on our Harley or wandering around Minneapolis looking for that new item of clothing that I just can’t live without.



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